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Cross Media 2013 to inspire visitors from marketing, publishing and print communities

16 Sep 2013 16:42

The Cross Media 2013 seminar programme, which will feature over 50 seminars in five dedicated theatres during the two-day event (23rd – 24th October, Business Design Centre, London), can be viewed at www.crossmedialive.com.

The seminars will host a wide range of industry thought leaders from the whole cross media marketing spectrum, ensuring something of interest for everyone attending the event. Visitors will hear educational, thought-provoking sessions, lively panel discussions and case studies examining the challenges in delivering successful cross media marketing campaigns and the powerful outcome when they are executed correctly.

The Cross Media Theatre, sponsored by Sitecore, will benefit visitors who are looking for better ways to engage with customers throughout the marketing lifecycle by ensuring they use the right communication channels with the right messages, at the right time. The sessions, with presenters from Carat, Crew Clothing Co, McCann London, Sony Europe, Twitter, Microsoft and St Ives amongst many others, will look at some of the most successful integrated cross media campaigns today and will offer advice on building an effective cross media strategy.

The Digital & Direct Marketing Theatre will address the phenomenal growth rate in users accessing content through digital and mobile devices. Visitors will hear how to integrate digital and social media into their marketing campaigns, how to efficiently measure the ROI of one channel against the other, and about the effectiveness of multi-channel direct marketing engagement from speakers that include the likes of the IDM, R. Twinings & Company, Adobe Systems Europe, Adestra, Virgin Media, O2 and Royal Mail.

Focussed on the latest publishing trends, the Content Marketing & Publishing Strategies Theatre will look at new digital products and channels to market. The shift towards content marketing by brands and how to adapt their businesses to capitalise on new opportunities will also be discussed. Industry thought leaders that include Hill & Knowlton Strategies, Group FMG, the Content Marketing Association (CMA), Outbrain and Oxford University Press will share their expertise on some of the hottest topics in the current content marketing and publishing arena.

With the massive growth in mobile data consumption as a platform for data consumption, Cross Media 2013 have dedicated the Mobile Marketing Theatre its own place on the show floor this year, with speakers from Centrica, Tesco Mobile, Ernst & Young, adeven and the Internet Advertising Bureau UK (IAB) already confirmed. As major brands routinely build targeted mobile campaigns as part of their overarching marketing programmes, visitors will be able to hear excellent case studies and receive complementary advice, tips and tricks on how to build, deliver and analyse mobile campaigns.

Highlighting the importance of print as part of a successful integrated multi-channel marketing campaign, visitors to the Print & Innovation Theatre at Cross Media 2013 will hear discussions on the latest innovations in print, and receive guidance on how companies can grow their businesses into becoming fully fledged marketing service providers with print as one part of their overall offering.  Ogilvy One Worldwide, Print & Procurement, the BPIF, Canon Europe, Xplor and PODi have all confirmed their places on the speaker panel, with more speakers to be announced over the coming weeks.

“This years' seminar programme will dispel the hype around cross media and look at what really makes a successful integrated multi-channel campaign,” comments Ruth Clougherty, Conference Manager, Cross Media 2013. “At Cross Media 2013, there are a wealth of case studies from some of the world’s leading brands and many opportunities to engage with marketing innovators through lively panel discussions and Q&A sessions. The event promises to teach and inspire our visitors to maximise the return on their marketing spend, by learning how to communicate and effectively engage with their target audience through multiple channels. 

“We are delighted to confirm that a number of leading brands who are prepared to share their expertise and experiences of their progress in delivering truly integrated cross media marketing campaigns already confirmed on our sessions, and look forward to announcing even more high calibre brands over the coming weeks.”

ENDS

About Informa Print & Media Group
The Informa Print & Media Group is the UK based division of Informa Exhibitions, specialising in international print, nutraceutical, maritime and logistics trade exhibitions.

Informa Exhibitions organises over 150 business to business exhibitions annually via a global network of offices in UK, Brazil, UAE, Canada, Singapore, China and Australia.  Some of Informa Exhibitions’ leading brands include Ipex, Monaco Yacht Show, Vitafoods, Cityscape and Arab Health.

Informa PLC, employing over 8,000 people across 150 cities worldwide, is the largest publicly-owned organiser of exhibitions, events and training in the world providing inspiring marketplaces and opportunities for knowledge to be shared.

Businesses, professionals and academics worldwide turn to Informa for unparalleled knowledge, up-to-the minute information and highly specialist skills and services. Our ability to deliver high quality knowledge and services through multiple channels, in dynamic and rapidly changing environments, makes our offer unique and extremely valuable to individuals and organisations.

For more information please visit www.informaexhibitions.com or www.informa.com

Issued on behalf of Informa Exhibitions by AD Communications

For more information, please contact:

Elni Stofberg                           Andrew Thornhill
AD Communications                 Event Director, Cross Media 2013
T: +44 (0) 1372 460537           T: +44 (0) 20 7017 6949              
estofberg@adcomms.co.uk       andrew.thornhill@informa.com